1. I don't think that the level of professional video will drop at all. I think the "homegrown" tactic that professional companies use when producing media is an effort to connect with the audience, not a diminishing standard. They're trying to use this method to make the consumer feel as if they could have made it. In all reality, that professionally mocked unprofessional video is of a better quality than a video the consumer could make with a camcorder or a flip. There is an "industry standard" right now, and if you're speaking with anyone who produces high quality media, they'll easily inform you of what they're using, and why everyone uses it. I think if anything the quality will continue to increase, whether or not the content is a parallel. The effort of a singer in a crowd of singers is similar to a singers video in the internet crowd. If they're good enough, the word will spread because it can so quickly now.

2. Upon reading the article about the Bloom Box, the tags i would've anticipated were more narrowed down than the ones that were actually on delicious.com. I would have thought that the tags would be Bloom box, new fuel cell, silicon valley venture capital. The tags that were used were electricity, fuel, energy, and bloom. These are more broad, but I can see why they would be so they can cross the whole audience and scanning the keywords.

3. Transparency is important in social media because it allows people to have options. After reading the article "The Illusion of Transparency In Social Media" I can see that it certainly plays a big role in people's interaction in Internet environments and on some level, is similar to the meaning of being transparent in the real world. Transparency is certainly debatable, as shown in this article, due to the fact that it may give people a reason change their opinion based on the opportunities that being "transparent" provides them. It certainly brings up the question of whether you can believe everything people tell you about themselves. I personally think that it is more important in the offline world, simply because its what makes the "world go round." Its how we live, its how we survive, its how we gain opportunity. I'm not necessarily saying that people are lying when they are transparent in order to get what they want, but I am saying that there is certain information that you share and certain things that you keep to yourself. In any case the truth comes out eventually. If you are transparent from the start more doors will be opened. And I just think that is more useful in the real world than in cyberspace.